Saturday, August 16, 2014

The Good of Social Media - The ALS Ice Bucket Challenge

A lot has been talked about how evil social media is, with relationships being affected or the crisis at Market Basket and in Ferguson, Missouri, but there is much more good going viral on social media platforms today.

Unless, you are hiding under a rock,  besides the new Weird Al videos for his new album, the most viral video on You Tube are people participating in the ALS Ice Bucket Challenge.  I finally did my own challenge today.   It all started on July 29th and as of this writing, the donations have gone up 400% compared to the same time last year.  Amazing, simply amazing.   The good in social media is that everyone is coming together and taking on the challenge to dump ice and water on themselves, donate some money toward the cure of ALS and then challenge their social friends to do the same.  It is classic viral activity that social media is known for.   It has made people, at all levels, aware of ALS.  Even Bill Gates did the challenge today.   The ALS Ice Bucket Challenge is genius, it is creative and it is fun for a serious cause.

The challenge now is to continue the momentum and think of creative ways to help fight cancer, AIDS, and other deadly diseases.  The key is donations, lots of them since medical research is time consuming and expensive.   It will be interesting what the next challenge will be, for example, cancer?  I am interested in what your thoughts are.

Saturday, August 2, 2014

Networking Tips From Yours Truly - In My Own Words

Ever since I had an epiphany back in 2007 that my professional world is changing and that I will need to always keep my options open for success, I have networked with other professionals.   It started at my alma mater, Northeastern University, going to the Alumni networking events and meeting entrepreneurs for the first time along side corporate professionals.  It was a whole new world, that led me to become an entrepreneur myself and start various businesses alongside my primary career in IT.  Over time, I went to more networking events managed by various organizations in Greater Boston and then eventually I started my own group called Mass Professional Networking.     So, I have had some experience including meeting people from all walks of life and with different motives for going to networking events.

What I like to do now is share some observations and tips on how to conduct yourself and be prepared when going to a business networking event.

First, it is a business networking event, not a place to find a date.   Recently I have met younger female entrepreneurs that were really green (no business cards - I will get to that later) when it comes to networking that seem to put their guard up when a male tries to introduce themselves.  Um, you are at a business networking event, it is not a social "pick you up" event.   My tip here if you are married or in a relationship, mention your significant other in conversation and focus on questions about their profession and why they are at the event.   And guys, look at the ladies in the eyes, not "below the eyes".  Show respect and you will get their respect.

Second, a networking event is not a place to get buzzed on booze.  Yes, you may need a drink to loosen up and build confidence, but I have seen people get kicked out of an event or say inappropriate things after having a few too many.  Think, would you get drunk at work?   Going to a networking event is for work, so take it easy on the alcohol.

Third,  have a game plan before you go to a networking event.  What is the reason you are going? What are you focusing on if you have multiple businesses/ professions.   If you meet me, one of the first questions I ask is what are your goals at the event, so I will be able to add value and help that person out.   An example, if you are a realtor, you may want to meet a real estate lawyer or a mortgage broker.

Fourth, bring business cards!  I was at an event last Wednesday and met about 20 people and only 5 had business cards.   The whole goal of a networking event is to meet other business professionals and follow-up with any contact that you may want to do business with.  How can that happen if you don't have your business card with you?

Fifth, mingle.   You didn't go to a networking event to stay in a close circle talking to your friends.  You go to networking events to focus on people that you don't know and expand your network.  You never know who you will meet.   When chatting with someone else, stand in a V format so that another person can come over and join the conversation.   If you don't want to talk to anyone, then you shouldn't be at the event.

Sixth tip, don't be shy and stand by yourself.    Everyone is normally at a networking event for the same reason and want to meet you.  The best places to mingle is by the food or near the front of the event.   Walk around and observe people and I bet someone will reach out and shake your hand and start a conversation with you.

Seventh, don't be a salesman.    I have met countless people where the first ten minutes they blurt out their scripted sales pitch and why their product or service is best and I find myself looking at my watch, my phone or the food, hoping they would stop.   Only give your thirty second elevator pitch when asked.  I will say it again, when asked.    Introduce each other and ask why they are at the networking event and bring up another topic like sports or weather.  Make the conversation natural, not one-sided.

My final tip is go to an event with the intention to help others.  Whether you have a product or service to help someone or know someone that can help, chances are that something will come out of every relationship you build through an introduction at a networking event.

I hope I was able to shed some light on what to do at a business networking event.   I have been out there for a while now and have seen it all.    I now have a radio show called DeSocial Strategies where I have guests on and we chat a lot about business networking.   I learn from my guests all the time.  It is what make this time in our lives so exciting.   Happy Networking!