How the Internet and Social Media has changed everything.

As I mentioned in the past, in addition to my full-time career in Information Technology, I started a couple of businesses in 2008. One is an online product brokerage franchise with Market America called All In My Cart (Link: http://www.allinmycart.com). The other is a website/social media company called AIMC Business Solutions (Link: http://www.aimcbizsolutions.com). Both endeavors rely heavily on social media and the internet to market the business and make connections to people I would have never met in person.

With a single Facebook, LinkedIn or Twitter post, I can reach thousands of people in a matter of a minute. Of course, there are tools such as Tweetdeck, Hootsuite or maChatterbox that allow you to post once on all the major social media sites. The key with my businesses is to match product to people and not people to product so it is important to connect to people that need my service. With groups on sites such as Facebook or LinkedIn, you can target your potential future customers or business partners. This is a paradigm called one-to-one marketing in which my network marketing company is based on. Today, you absolute need to make sure your social media profile has complete and up-to-date information and that you are constantly networking to build your professional career. If you don't, you will be lost and considered that legacy application just like COBOL or that door-to-door salesman is today.