A lot has been talked about how evil social media is, with relationships being affected or the crisis at Market Basket and in Ferguson, Missouri, but there is much more good going viral on social media platforms today.
Unless, you are hiding under a rock, besides the new Weird Al videos for his new album, the most viral video on You Tube are people participating in the ALS Ice Bucket Challenge. I finally did my own challenge today. It all started on July 29th and as of this writing, the donations have gone up 400% compared to the same time last year. Amazing, simply amazing. The good in social media is that everyone is coming together and taking on the challenge to dump ice and water on themselves, donate some money toward the cure of ALS and then challenge their social friends to do the same. It is classic viral activity that social media is known for. It has made people, at all levels, aware of ALS. Even Bill Gates did the challenge today. The ALS Ice Bucket Challenge is genius, it is creative and it is fun for a serious cause.
The challenge now is to continue the momentum and think of creative ways to help fight cancer, AIDS, and other deadly diseases. The key is donations, lots of them since medical research is time consuming and expensive. It will be interesting what the next challenge will be, for example, cancer? I am interested in what your thoughts are.
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