Monday, April 4, 2011

The Only Pyramids are in Egypt or Are They?

The word pyramid is synonymous with the network and internet marketing industry. Chances are if you own a network marketing business and are introducing the business to a prospect, the first question they ask is "Is it a Pyramid Scheme?". Unfortunately, you spend the next five to ten minutes explaining that it is not and that a Pyramid is the shape of pretty much every corporate or non-profit organization out there today. In loose terms it means the people at the top make all of the money.

So, sit back and think about your job, your real estate office, your church... who makes the most money? Chances are, it is the ones at the top of the "pyramid". So to answer the question in the title, yes the only pyramids are not in Egypt, they are all around us.

So what is network marketing anyway? I like to explain it as a way to market a product or service to your network. Your network can be family, friends, business associates, or even strangers. There are thousands of network marketing companies out there and it is considered the business of the 21st century. Why? Because it is much easier to have people in a 100% commission/ contractor role to move a product or service than to hire full-time employees to do the same. The contractor or distributor (which is the common term) runs it like a business where they spend money on training, marketing and products and make money through retail profit and commissions. A real network marketing company should not compensate for recruiting people into their organization. If it does, then it could actually be considered a pyramid in a different way, such as a Ponzi Scheme. I personally do not recommend network or internet marketing company that compensate for recruitment since there is less focus on the products and more on signing people into the business.

So the next time, you are approached about a network marketing opportunity, ask the appropriate questions such as what are products/ services, how is the training and organization, how does the compensation plan work and not is it a pyramid? You may figure it if the network marketing company is for you by asking intelligent questions. After all a network marketing company is a business just like pyramids like Target, Walmart, GE and others, but it gives the professionals at the bottom of the organization to make money like the people at the top of the pyramids!

No comments:

Post a Comment