With over 600 million users and thousands being added every minute, Facebook is the most powerful communication platform on earth. It recently passed Google in terms of number of searches and has fast become more of a business platform versus a platform of embarrassing pictures of your high school prom. Twitter is adding 10,000 users a day and has become the dominant way to become discovered again by search. YouTube is the dominant video platform on earth. Just think, you can create a video and reach billions of people with one click. Wikpedia is THE Encyclopedia, the domimant resource in the world. Sound like a fad, I think not.
Colleges and universities are adding Social Media as a certification and even as a bachelor's program, marketing programs are changing, journalism degrees are going away and 99% of all college students use Facebook and Wikipedia for all of their research. Is this a fad? Pretty Powerful...
In the business world, Social Media Management is a job now and every company that is serious about surviving today's economy needs to divert their marketing and advertising budget toward personnel and social media tools to help stay relevant. It baffles me today when I meet someone and they don't have a website or think Facebook is for kids. Well, I hope they will be ready for retirement considering they will probably be out of business soon. Businesses still need to have a balance of print advertisement and online social media promotions but the shift is on. Where social media distiguishes itself is that it helps business build a relationship with their affiliates, partners and customers that a print advertisement does not do.
Social Media is the real deal just as the mobile device is today and electricity was long ago. It is simply the new age of sales, marketing and communication. Enjoy the ride!
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